Salvatore Ferragamo’s 100 Years In Hollywood

Celebs headed to the iconic brand’s not too long ago renovated Rodeo Drive store Wednesday night to have fun the anniversary of Salvatore Ferragamo‘s arrival in town of Angels.

Celebrating a hundred years since Salvatore Ferragamo himself landed in Los Angeles to make shoes for actresses like Marilyn Monroe, Audrey Hepburn and Rita Hayworth, the brand’s Rodeo Drive retailer opened its doors on Wednesday night time with a celeb-laden cocktail event. Highlighting an entire store overhaul pioneered by architect William Sofield, the situation now showcases men’s and women’s ready-to-put on, footwear and luggage ensconced in luxurious salons, providing plenty of privacy for A-listing buyers.

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Demi Moore (with daughters Tallulah and Scout Willis in tow), Freida Pinto, Camilla Belle, Kiernan Shipka, Angela Lindvall and Cody Horn had been just a few of the stars who stopped by to present their congratulations to leather-based product director James Ferragamo, artistic director Massimiliano Giornetti, CEO Michele Norsa and Fulvia Ferragamo.

James summed up the evening: “For us, Hollywood is where it all began. It was necessary for my grandfather to create unique sneakers for movies and celebrities who turned his shoppers. That is the right location to create something completely different than all the opposite stores. We actually curated all the totally different detailing and supplies like the wood and marble. Consideration to element is what Ferragamo is all about./p>

Belle, sporting a dramatic eye-shadow look and clad head-to-toe in Ferragamo from the fall 2015 assortment, gushed about the brand. “I have a extremely long and lovely relationship with Ferragamo and Massimiliano, and i always need to be able to assist when i can. It’s simply an iconic model, an iconic house with the family still behind it, and I’m so completely happy to be here./p>

Ferragamo Tassel Loafers BlackWhile Moore shortly was whisked into the again of the store by BFF Eric Buterbaugh (who was hosting an intimate dinner for the Ferragamos and some choose friends after the occasion), Shipka caught up with Rumer and Tallulah Willis, who have been making an attempt on a pair of fur-trimmed platform sandals. Rumer and Tallulah gushed about how a lot they admired Shipka, who gave us her ideas on the model: “They remain so basic, but still so trendy and unique and edgy at the same time.